Show Notes

What is insight selling? How do make your customers feel comfortable in sharing their problems, and then you, providing solutions?

In this episode, Dr. Dennis DiPasquale from the University of Florida and I talk about focusing on insight selling.

Remember that as a salesperson, you should be a trusted advisor and problem solver rather than just a product pusher. Provide valuable insights, differentiate yourself from others, and create a reason for customers to engage in meaningful discussions.

Learn about this topic and more about persuasion and its challenges, why people don't buy and have genuine conversations.