Show Notes

How do successfully build trust in sales? Why is this something so important to be sales professional?

Remember that this is building trust. You can't just ask for it, demand it, or try to impose a sense of trust onto your prospects. As Bob Burg said, "People will do business with, and refer business, to those people they know, like, and trust."

In this episode, I continue with the mystery shopping lessons series, and for this week, it will be: Building Trust.

Learn more about mystery shopping lessons, and pick up some valuable gems from this week's topic.