Show Notes

What does a paradox mean? What comes to mind when you hear the words "The Cancellation Paradox"?

If you're a sales professional, you're going to have people that are going to cancel or people that are going to change their minds. It is always not easy to guide people who are stuck in their comfort zone.

In this episode of my training session, I explained what the cancellation paradox means and how does it apply to being an authentic persuader.

Also, learn more about moving people forward and the difference between an order taker and an authentic persuader.