Show Notes

What is the foundation to developing trust? What are the advantages of being a trustworthy salesperson?

When all else is equal, people will buy from individuals they know, like, and trust. You can't ask, demand, or compel someone to trust you. It can only be built using a formula.

In this training session, I talk about the third step of the Authentic Persuasion Pathway which is Trust and its formula.

Learn more about how to gain your prospects' trust, and why is this important to becoming an Authentic Persuader.