CUTTER CONSULTING GROUP

E182: Positive Mindset with Libby Gill – Part 3 of 3

January 8, 2024


How do you define positivity in your life, and how does it impact your overall well-being?


This is the third segment of the conversation I had with Libby. 


In Part 3, Libby and I talk about:

  • Self-awareness is key
  • Libby’s Hope Theory
  • Positivity for success



Download 
The Power of Authentic Persuasion ebook

Enroll in the Authentic Persuasion Online Course

Get help with your sales team

Connect with Jason on LinkedIn

Connect with Libby on LinkedIn


Libby’s Bio:

Libby Gill knows change. She grew up on two continents and went to eight different schools before putting herself through college waiting tables. Starting her career as an assistant at Embassy Communications, a television company founded by the legendary Norman Lear, Libby survived three mergers to emerge as the head of publicity, advertising, and promotion for Sony’s worldwide television group in just five years. 


After her first career heading communications at media giants Sony, Universal, and Turner Broadcasting, Libby founded LA-based Libby Gill & Company, a leadership consulting and executive coaching firm. She guides individuals and organizations to lead through change, challenge, and chaos by deeply engaging employees in a shared future-focused vision of success. 


In her consulting, coaching, and keynotes Libby helps her clients:

 Reframe change as an opportunity for massive growth

 Re-energize your best performers to reach their full potential

 Reinvent your corporate culture to embrace ambiguity


Her clients include Abbott Medical, ADP, Disney, Ernst & Young, Facebook, First American Insurance, Hyundai, Microsoft, Sony, Sutter Health, Viacom, Warner Bros., Wells Fargo, as well as non-profits and small businesses. A global speaker, Libby has delivered keynote presentations on three continents and in 36 US states for organizations including Acura, ADP, Bank of America, Capital One, Cisco, Disney, Honda, Intel, Kellogg’s, Marriott International, Medtronic, Royal Caribbean Cruise Lines, United Healthcare, Vanguard, and many more. 


Libby is the author of five books, including the award-winning You Unstuck, Capture the Mindshare and the Market Share Will Follow, and Traveling Hopefully. Her latest book is The Hope-Driven Leader: Harness the Power of Positivity at Work. A former columnist for the Dallas Morning News, Libby has published book chapters and peer-reviewed articles for numerous journals and trade publications. Business leaders including 
Zappos.com CEO Tony Hsieh, Stephen M.R. Covey, Dr. Marshall Goldsmith, and Dr. Ken Blanchard have endorsed her work. Currently, she is co-authoring a book about Rice University’s Doerr Institute for New Leaders with former Brigadier General and Director of the Institute Thomas Kolditz, Ph.D. 


A frequent media guest, Libby has appeared on the CBS Early Show, CNN, Inside Edition, NPR, the Today Show, and in BusinessWeek, Time, the New York Times, Wall Street Journal, and many more. Libby lives with her husband in Los Angeles and is the proud mother of two millennials sons and step-mom to a step-daughter and step-son.


Libby’s Links:

Website: https://libbygill.com/


Her Books: 
https://libbygill.com/books/


Twitter: 
https://twitter.com/LibbyGill


Facebook: 
https://www.facebook.com/meetlibbygill/?eid=ARDsv9uLoyb6ydPiTE7c3FWQucwW5VT6lY1kZObvuVbR2QYh3Moo4aBZep8Xma0qTbgBnGeAxlmNCM_N


Youtube: 
https://www.youtube.com/channel/UCzRyNbIN3VEQ-CFdqyJFPZA?view_as=public


LinkedIn: 
https://www.linkedin.com/in/libbygillleadershipexpert/

  • Show Transcript

    Jason: Welcome back to the sales experience podcast. Welcome to part three of my conversation with Libby Gill. She is a force and I appreciate so much what she’s doing in the world. Focusing on positivity, leadership coaching. Make sure to subscribe to this show so you can get all the future episodes and if you haven’t, make sure you check out parts 1 and 2 of my conversation with Libby because it’s just a continuation. We’re just on this train and at the end, she’s going to share her links, make sure to check out her information and support her in whatever way you can and get support from her. She shares an interesting quiz that she has on her website that might be useful. So stay until the end and here you go. Part three.


    Libby: That to me is fascinating. I started to be a marriage therapist and I grew up in a family of strengths and thought, you know, they’re just pretty nutty. I don’t don’t want to do that. There wasn’t a positive psychology back then or I would have done it, but, and so I went the other way, but I’ve always been fascinating. On the marriage of brains and the workplace, how does, how we think affect what we do and choices we make and how we act with others?


    Jason: Yeah, and I think really the big key is if self awareness of who you are, most people aren’t, but even as a manager is being able to discover self-awareness for somebody else. It’s like you’re saying somebody might be on the autism scale or anxiety, they might not know it or understand what’s driving them, right? Their anxiety and their brain is driving the questions and the needing to know and needing to control everything. The manager views that as a pain in the butt, but when the managers can learn how to assess that and see it not as a way to judge and then pigeonhole people, but to see it become aware and they’ll go, okay, be empathetic to where it’s coming from first and then second, how do I get that person into the right place? Whether it’s in sales or it’s in another team within the organization based on their skill set and the way their brain works. How do I point them like a weapon? At a different thing that then makes them happy, benefits the organization, benefits the customers and so on.


    Libby: Wouldn’t it be so awesome if everybody thought that way? I’ll tell you, when I was in entertainment, it was still a, you know, there’s somebody cheaper and younger than you are, so don’t let the door hit you on the butt on the way out. Thanks. And it really felt like that. And I did feel like I had to, you know, put on the suit of armor to go to the office every day and it was wearing, it’s changed to some degree. And once I got out of that, I saw a lot of companies where people really cared about, you know, are my people thriving? Are they growing, are they developing, do they have the right training or coaching? And that was to me was that was a revelation that was a breath of fresh air. And that’s about the point where I said, Oh, I’m going to take the skills that I had and apply them over here. And I always had a team of young green people. And my job was to, cause what we did was very labor intensive. You send somebody out to the set of, you know, law and order and married with children to babysit a news reporter for three days. I wasn’t going to do that. So you had to train these young people to become real professionals. And I love that. How do we turn them into leaders? How do we make them better at what they are? And that was the fun of it.


    Jason: So let’s segue, cause this seems like a perfect place cause I really wanted to talk about one of your projects, one of your focus, which is the positivity and the power of positivity and your hope theory. And I think what’s interesting, obviously the world needs more positivity and most people feel that way, yet it doesn’t happen. There’s this weird barrier between we want it to be positive, we want our team to be excited, we want our employees to be happy and positive. Sometimes that’s where that stops. It’s just a nice thought.


    Libby: Yeah, it’s kind of a, wouldn’t that be nice if, but it’s too much trouble and there’s no bottom line, a reward, which in fact I think there is. And there’s been a lot of demonstration of that. Now. I discovered this, I wrote a book called traveling hopefully years ago and it was sort of about my journey of in life and work and I grew up in a family with an alcoholic parent, a mentally ill parent. It was a Rocky road for a long time for me. And I kind of grew myself up at age 18 and the day I started my first real job working for Norman Lear’s production company, which was really cool. He’s the all in the family and all those great sitcoms. My stepmother committed suicide and so there was this huge disconnect with work and family and you know, it’s just a mess.


    Libby: And so I wrote that book and it was about hope was kind of the idea of tomorrow is going to be better and I just believe that in my gut, Tomorrow is going to be better. This is a really bad day, but tomorrow is going to be better, a little better, a lot better. I don’t know, but I’m just going to keep moving forward. And that was my mantra. I was just what I believed. If you had hope and you had the right tools, so it just became hope and tools became sort of my inner mantra. And then later as I became a coach and I did tons of research and reading as I still do, I know you do as well to see what’s going on out there, you know with other thought leaders and experts and books. And I discovered hope theory, which is comes from science and comes from the medical community and positive psychology.


    Libby: And it simply boils down to having a vision of the future that is lofty and ambitious and ideal, but also grounded in reality. Like, Oh we can get up here, but there will be bumps along the way. If you’re setting the bar high, it’s not going to be easy, but it is attainable. And when you can paint that picture of for people and a lot of great leaders do this. We’re going way up here, not going to be easy and the next six months or the next two years or the next whatever, we’re going to hit obstacles and we’re going to have to overcome them together because this vision is important and we’ve got that strategy that’s going to take us along. And that’s really what hope is. And the word itself comes from old English, the word hope Aeon, which means to leap forward with expectation.


    Libby: And that just caught me, I just thought, yeah, that’s it. That’s it. It’s that belief. And there are some amazing studies about people that identify as hopeful, their mortality. They live longer. I mean they, they can self cure. They’ve got, and I’m not saying you can cure all diseases, but their outcomes medically are much higher because it’s not just a mind over matter, but in fact physiologically they release brain chemicals like endorphins and enkephalins things that boost their immune system and suppress pain so that they can in fact go through painful rehabs and treatments. And so it’s really fascinating what our brain can do and literally healing ourselves, making ourselves better. Can you look at those people who do, you know, swim channels and it’s like, how do you do that? Well, they believe they can do it and by gosh they do. And that’s why the mile, you know, how the mile that people run gets and sports teams, I mean, come on, I got to change all the rules in baseball and basketball because everybody’s so much better than they were a year ago or a decade ago because they’ve got, they see it and they just get better at it.


    Libby: In fact, when athletes or musicians practice their sport in their heads, like you know, you’re on a piano practicing your concert or shooting free throws, the same part of your brain activates that it would if you were actually in that event.


    Jason: Yeah, I mean I’ve seen that in the like, you know, reports that show MRI readings of somebody thinking about that event and how active their brain is. And it’s all that hope. And I think what’s interesting too as you’re talking about the hope and kind of the struggles in life is bumpy, but one more day, you know, tomorrow will be better. The thing that I learned and I try to remind everyone as if you’re listening to this podcast right now, I guarantee and can save for sure that you’ve survived 100% of your bad days, right? If you’re here right now in this moment, you have made it through everything that life has thrown at you so far by definition. And so you know that I love marrying that with what you’re talking about, which is you know it. Depending on what you’re going through right now, tomorrow will be better, like to hope that tomorrow will be positive.


    Libby: Well, and you know Jason, I just joined the board of, this is near and dear to my heart, but of a, an organization, the nonprofit board called the DD Hirsch mental health services and they developed the first suicide prevention center and call line in the United States. They are world leaders in this and in fact they’ve done it. It’s a repository of research about mental health and suicide and they have studies about people who’ve attempted suicide. It’s almost but not succeeded. It’s nearly a hundred percent of people who say, the minute I try, I did whatever I knew it was a mistake and I wanted to live and we do have this inborn thing we want to survive. And when you can get beyond the mere survival and get to that level of, you know, the Maslow’s pyramid of self actualization and life gets really exciting, but it doesn’t get that way overnight or necessarily early. I mean it was, I was into my thirties before I even thought all this stuff was doable, but I know it was worth giving it a shot. And then life started to get fun and now it’s, you know, this is what you hope. It’s better than ever. As you grow older, things are more fun and more exciting and richer and that’s the way you want to keep going forward. 


    Jason: Now for people who are in sales, this is obviously a sales related podcast. They may be wondering like what the heck are you guys babbling on about with the mind and hope and positivity. But it all connects back to where we first started about which is the mindset, especially in sales because sales is 100% a mental game, right? So first you’ve got to stop running from the tigers and lions and bears that you think are chasing you when you’ve got to pick up the phone and call that person back. So you’ve got to get past that. It’s all a mental game. It’s struggle, it’s fear, it’s concern, it’s doubt, it’s self awareness. And so all of that is the hope and the positivity and knowing like, okay, I’m going to make one more call. And then I think the biggest lesson for this is is taking what you’re talking about and then tying that into the kind of the empathy and projecting out and remembering that everybody in life is going through something at this very moment.


    Jason: It might be at the tail end, it might just be starting, they might be in the middle of it. I’ve been in some situations where like internally I am just on fire because stuff is exploding in my life and I’ve got to kind of set that aside in public face because that’s not person at the grocery store, you know, they don’t need me lashing out at them. Right. And hearing about it. And so as a salesperson, a lot of times I take it personal and just always remember if you’re going through stuff, everyone else is going through stuff and just do your best and make it positive and hopeful for them and everybody you’re dealing with and try to make their experience better. And which will, by default, I mean I know one of the things I heard was if you’re in a funk and you’re feeling depressed or anxious or worried about things, one of the best things to do is to go do something for somebody else and give to somebody else. And if you’re in sales, it might not seem like, okay, well I’m gonna sell somebody to make money. But like if you can give them the gift of you helping them and being a professional and consulting them in some way and helping them achieve a better situation for them, you will then get that gift in return.


    Libby: You hand them the right product or service and a good experience doing it, then you’ve absolutely improved their day and your own sales people. It can be very high stress profession as you will know. So I also think you’ve got to find that repository of how do you replenish, how do you rebuild whatever it is you need to do. Cause like you said, you’re 100% on, but on your off times really nurture yourself and find whether it’s sports or fitness or spiritual, whatever it is, music that refills that so you can come back to the workplace and back into that feeling good about yourself and handling and managing that stress.


    Jason: And it’s interesting because we’ve talked in the past and prior to this and there was something you had said about being an extrovert and kind of in that, especially like I think you said a situational extrovert where it’s depending on what you’re doing if you’re on stage or speaking to a group or speaking to a company. And it’s funny because I’m that same way, like with the group, I’m one way by myself, I’m different and there’s a term that I heard which is called ambivert, which is not an extrovert, not an introvert. And there’s a lot of people in sales who feel like they have to be an extrovert, but it’s not who they are. Or they can do it and then they feel bad because they’re like, otherwise they just melt into nothing. But I think it like you’re talking about that self awareness and understanding and knowing who you are in this situation and then what you need to recover and recharge your batteries and then go back out there and play the game again.


    Libby: Do it again. Yeah. And just finding the joy in the little moments to this, you know? Yay. I closed the deal. I made a sale, I had a good day. There was no traffic, whatever that is that you can at the end of the day say, yeah, I did my job, I felt good about it and tomorrow’s going to be even better.


    Jason: And when it doesn’t go your way, just understand like you said, tomorrow will be tomorrow could be better. Positive. That’s great. Well I, you being on the show, this has been fascinating cause I love, again, I always love talking to somebody who started out in their career in one place. Right? So you’re in media, you’re in PR. I mean that’s, you want to talk about sales, that’s some sales stuff right there because you’re, you’re the ultimate spin master. And I think, I know in another life I could’ve been in PR because that same spin that you do in sales or with products and services and management, like sometimes you’ve got to spend some really bad news in a positive way for the team. It’s all PR. And so I appreciate that. And this has been fun. Where’s the best place for people to find you? The work you’re doing reach out to you. Where’s that at?


    Libby: Just go to my website, libbygill.com L I B B Y G I L L and I’ve got a really fun thing. We didn’t get to it, but I’ve got a leadership assessment if you want to see what kind of leader you are and on four different scales, we’ll see where you fall in each one and what that means. And it’s, it’s really relevant to sales folks to see. I’m this kind of a leader on this kind of a communicator. So that’s fun and always happy to hear from any of your listeners. Just shoot me an email. All my contact stuff is on my website.


    Jason: Perfect. And what would be like outside of what we’ve talked about, what would be one thing you’d want to leave everyone with or have everyone focus on?


    Libby: Oh, that’s such a good question. I think there’s a statement. It was the quote that I used to title my book traveling, hopefully. And it’s a Robert Louis Stevenson quote and he said to travel hopefully is a better thing than to arrive. And it’s just that sense of as we go through the, you know, the good and the bad and the ugly as we go through it. We’ve got to find some joy and some beauty in it and service to others. And you’re right about that. Nothing makes you feel better than that.


    Jason: And when you’re joyful, not just happy, which is conditional but joyful, you can get through anything you see the best in every situation or understand that it will always get better. So thank you for that. And Libby, thanks for being on the show.


    Jason: And for everyone listening, obviously we’re going to put her links in the show notes. You can go to cutterconsultinggroup.com to find that, check her out, make sure to reach out to her if you have any questions, needs check out that leadership assessment, which is great. And as always, keep in mind that everything in life is sales. And people remember the experience you gave them.


Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit Selling Effectiveness for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

By Jason Cutter February 19, 2025
What does it take to build the ideal Sales Experience? Why does it even matter? Maybe you think you already have one. You are a professional sales ops leader. You have put everything you can in place to help your salespeople sell more. You have optimized the processes so that your sales team can focus on one thing – selling. But I promise – even if you think all of that is true, it’s not. The Reality: No Perfect Sales Experience Exists I have never seen any company or team with the ‘ideal’ Sales Experience and operation. And to be honest – I have never built one successfully. Why would I admit that? Because the ideal Sales Experience is aspirational and business, teams, processes, and customer needs/desires are constantly changing. So as soon as you put new processes in place, something else needs to change and evolve. The Scalable Sales Success Iceberg In my Scalable Sales Success Iceberg – there are 24 categories that, when built out, create a scalable sales machine – where you can add in an input and get way more output. I would love to see companies have all 24 categories set up and running optimally. But that’s not even possible – because, as I mentioned, things are always changing. Focusing on the Biggest Levers Here is the key – to build the ideal Sales Experience takes focus on the biggest levers. The ones that, when pulled, create the biggest and best results. There are many processes and systems that you can put in place – but those are going to get you a few percentage points of improvement. Instead of putting it all in here, I want to make you a special offer. Email me at jason@sellingeffectiveness.com with your mailing address, and I will mail you the book that I co-wrote with Nick Glimsdahl called Reasons Not To Focus On The Sales Experience. It will be your starter guide, facilitating the creation of your ideal Sales Experience.
By Jason Cutter February 18, 2025
The Numbers Game Mentality is a Losing Strategy Sales is no longer a “numbers game.” You cannot succeed, long term, by focusing on volume of activity. Making a million dials, sending a million emails, knocking on a million doors (the first two are way easier than that last one) is a scorched earth strategy that will sink your business. You can’t out-dial a bad sales process. It will lead to even more bad online reviews. You can’t out-email a terrible sales funnel process that requires people to jump through poorly planned hoops. You can’t out-knock your way past slimy tactics and bad products/services. The Danger of the "Every No Gets Me Closer to a Yes" Mindset The whole “every no gets me one step closer to a yes” mentally is dangerous. That mindset and strategy assumes that it’s a numbers game. That the only thing that matters is finding the right person who will buy from you. Potentially, no matter what you even say – they are just ready to buy. Not only will this destroy any online reputation you have it will also wreak havoc on your team. It is the fastest and best way to burn out your team. It will lead to a revolving door or hiring, training, and quitting as people realize how unfun the game is you have built and how hard it is to be successful. It will also feel like a mismatch – very few people (and hopefully even less over time) are long-term excited about the business model of calling 500 people a day in hopes of making a few sales. If It’s Not a Numbers Game, Then What Is It? It’s quality over quantity. [Now…note – it does take a certain quantity of activity to fill a sales pipeline. So I am not saying that your sales team can just sit and wait for people to fall into their pipeline with money in hand.] It’s about the Sales Experience. It’s about your team ensuring that they are providing the right and best experience for that potential customer – in a way that sets them up to get into the buying mood and mode. All that matters is the Sales Experience. How can you support your team in terms of the quantity of activity to fill a pipeline, and then the quality of interaction that leads to sales? What Does an Ideal Sales Experience Look Like? What does that look like – the ideal Sales Experience? It’s when your team understands that the potential customer they are speaking with only cares about themselves. They don’t care about the salesperson, your company or the product. They are only focused on themselves. It’s when the Discovery/Empathy portion of the conversation is the most important part. Does your team realize that everything after Discovery – when done right – is just a presentation of the solution? It’s the fact that when you combine the parts of the Authentic Persuasion Pathway (Rapport + Empathy + Trust + Hope + Urgency) that the assumptive close is all you need. If your team is having to ask for the sale they are doing sales wrong. And don’t confuse earning the right to close with asking for the sale. The Sales Leader’s Role in Creating a World-Class Sales Experience Your job as a sales leader is to ensure your team understands that the only thing – above all else – is the sales experience they provide to each potential customer. That customer knows that they have the power and the feeling of unlimited choice. Which means they will decide who to give their money to based on the experience they have with buying from a company. How can you shift your team away from the numbers game mentality to actually providing a world class sales experience to each and every person they speak with?
By Jason Cutter February 17, 2025
The Abundance of Options Today we all have lots of options. While writing this I could speak into my phone and order whatever I want. I can get food delivered before I finish writing this article. I could get a TV delivered to my door before I wake up tomorrow. When someone wants to buy something, they are armed with as much information as they want to access. They can research, read reviews, and watch videos about a product or company. The Shift in Power to the Buyer Because of this, the power balance of sales has shifted away from the salesperson and company to the buyer. Knowledge is power – and they now have all the knowledge they want. With knowing that they have ultimate choice of what to buy (internet and globalization has led to the ability to order anything you want from anywhere…so you are no longer limited to the stores you can drive to and what they have on hand), it means that everything is a commodity in their minds. Nothing is unique or special. Everything is interchangeable. Does the Sales Experience Even Matter? So, this means the sales experience doesn’t matter anymore. There is no reason to put effort into the sales process, the conversations with potential customers. No value in spending time trying to ‘help’ people – since they just view products, salespeople, and companies as interchangeable. You are not special, so there is no benefit in caring. They will walk into your store, and they will decide what they want. They fill out your online for, and they decide if they answer when you call and how the call will go. They walk up to your event/booth, and they decide how the interaction will go and if they want to listen to your elevator pitch. They will let you know if they are interested in moving forward. They will let you know how they want to buy. So, like I said above, there is no real value anymore in the sales experience. Or could it actually be valuable? Is it possible that all that matters IS the sales experience? If people feel they have ultimate information and control of the buying process, how do they decide on what to buy and who to buy from? When I search on Amazon for a product type I have never purchased before, how do I pick? When I want to go shopping for garden supplies for the house, how do I pick where to go? When I need to buy a new fridge, who will I hand my money over to? The cheapest place with terrible service? The place with reasonable prices and great service? The Sales Experience Shapes the Decision I choose based on the sales experience that I will receive. With everything else being equal, I (and I believe most people) will select the place to shop at or the products to buy online based on the experience I receive. To me all that matters is the experience. While I am trying to buy something. Once I receive it – ensure it does what I need it to do. With the feeling of unlimited choices, it can actually be harder now to buy something that in the past. People get into analysis paralysis more often. Which means that for consumers to buy something new they need help. They need a professional salesperson. They need a sales experience that matches their expectations. They want a guide who will help them make the right decision for them, with an experience that goes above and beyond what more people receive any more when they walk into a store, call a company’s toll-free number, or visit a website and have to fill out a form. If you want to succeed in sales – the only thing that matters is the sales experience you provide.
By Jason Cutter February 13, 2025
The Balance of Effort in Sales The blogs this week have been about the other person going most of the way. Whether it’s a prospective customer and your salesperson, where the salesperson truly can’t want the deal or make most of it happen for that customer to truly be successful. On the path for that prospect to becoming a customer, they should go at least 51/49. Whether it’s your team and their manager, the manager can’t want the team to succeed more than the team actually wants it for themselves. It’s not scalable for the coach (manager) to run on the field every play to win the game for the salespeople. What about sales ops processes and systems? What about the tools available to the sales team and the ones that are classified as sales enablement? In a reversal of philosophy, I believe the sales ops processes should go 90, the team should only have to go 10. Why Do We Need Salespeople? Let’s start where it matters – what is the point of having salespeople? I know many owners question the need and desire to have salespeople. They are hard to manage, tough to deal with, always want more money (potentially for doing less work and closing less deals), and are very resistant to change. Of course, that is a generalization. Of course, there are salespeople who don’t check those boxes. However, having worked with a lot of teams in a lot of industries, that generalization isn’t completely wrong or unfair. So if there is even a small part of that which is accurate, why would we even mess with the messiness of having salespeople? Of needing to employ and manage humans? The Human Element in Sales We need them. That’s why. Even in 2025, AI and technology has not successfully replicated the requirements of sales – which is about helping a human (prospect/customer) make the right decision and move outside of their comfort zone to buy something new. It still takes your human (salesperson) to persuade that other human. It’s why I say all the time that its not B2B, B2C, Retail, SaaS, etc. – it’s H2H. Sure, people can buy something online or even in a store without speaking to someone. But if it’s a considered purchase where there are options and decisions to be considered – it still takes a human being involved. That means ultimately your human (salesperson) has one job, and one job only – persuade the right prospective humans to buy. Minimizing Distractions for Salespeople Everything outside of that mission, task, focus is a distraction that takes away from their highest and best use. Imagine if we had a surgeon who had to prep the room, prep the patient, schedule the surgery and meetings, and do all the parts of the surgery themselves. Nope – they show up for the surgery and do what they do best. Then they take off their gown, gloves, and walk away to get cleaned up and move on to the next thing. Your goal as a sales ops leader is to support the team with systems and processes that allow them to focus on the one thing you need them for. The human part. It would be amazing if they could show up, talk to people, and make sales happen. Of course, there is more that they (and any professional) need to do before, during, and after the sales conversation. But your goal is to minimize all that. Every hour that your salespeople aren’t selling or doing sales-related activities, they aren’t moving revenue forward. The Ultimate Goal of Sales Ops What processes can you put in place that go 90 percent of the way, where the salesperson can do the last 10 percent? An example would be building an email campaign that runs automatically, and when the right people reply, the salesperson gets involved in getting that person from email to phone call. Another example would be your CRM serving up people for the salesperson to call – leads or anyone in the sales pipeline flow – with all the backstory, research, data, intel needed for them to review it then take action. What can you put into place that takes away as much distraction and effort from your sales team such that they can focus on the one thing you need to focus on – other humans?
By Jason Cutter February 12, 2025
The Danger of Doing Too Much as a Sales Leader Alright – so maybe they don’t need to go 90. In true servant leadership mode, you would go way more than 10% of the way to your team. But you have to be careful, as a sales leader. The inclination might be to do it all for them. To help them close their sales. To make excuses for them to your leadership as to why they aren’t closing more sales. Especially considering the very high likelihood that you are a sales manager because you were a great salesperson in the role that you are now managing. And there is a slight chance that you are a player-coach…so you are leading and selling. This can make it really tough not to want to run out on the field to win the game each time. But that doesn’t scale. That doesn’t lead to increased results. You can only sell so much as one person. Creating a Culture of Ownership So, you need to have people on your team that are coming to you. What does that look like? The pinnacle is a salesperson who doesn’t close a deal, comes to you right away and asks for feedback. They want some critiques as to where they could have done things better, different that would have led to the desired result – a closed sale. That takes a healthy level of ego by a professional who has the ultimate growth mindset. They know there are always ways to improve. They want to improve. And they are willing to risk their ego (and the internal, protective, primal part of our brain that doesn’t want to risk our place in the tribe) by asking for feedback that could be negative. Whenever you can, encourage that type of response. Ensure that the team knows that the team itself, and you as their leader, is a safe space – where the goal is to improve, grow, win and that everything done to support each other is done in that mode. They truly have to feel safe to share their mistakes and to get support in learning how to do more, better. Feedback That Drives Growth Part of this takes team and individual meetings that are actually filled with positive support. That doesn’t mean it’s always positive, motivational fluff. It’s not even about the shallow strategy of the feedback sandwich. Its about being real, honest, and empathetic – meaning “I see you are here, I know you want to be there, I will help you get there – even if its hard and it means saying hard things.” It should never feel mean or abusive or like an attack. But you can give some really direct feedback that will sting that ego I mentioned, but the person will know the intent behind it. The second part is hiring this type of person. Hiring people for the team that wants to win, grow, succeed. And they know that you don’t get better by being coddled, sheltered, or protected. You want people who don’t like the thought of perpetually living safely in their comfort zone. And they are excited about the opportunity to be a part of a team that pushes everyone, empathetically, outside of their comfort zone. Are You Leading or Just Managing? If you find yourself as a leader having to push your team, or going to them most of the time, or most of the way mentally – then they see you as a manager not a leader. They see you as someone who manages them, pushes them, and wants them to do things they don’t want to do. I have written some blogs here that go into what your role should be – as a leader, not a manager. Pulling people along with you, inspiring people, and supporting yourself with a team of people who want to win. Not just those that want to show up, do as little as they can and hopefully go unnoticed (yet – complain about not making enough money and how the comp plan isn’t fair, or the leads are bad, or their schedule means they can’t be successful.) Make sure your team knows that they need to come to you – at least 51/49. They should be asking for help, guidance, training, feedback, and support more than you are having to push it down onto them.
By Jason Cutter February 3, 2025
If you have seen the movie Hitch, then you know the scene. Will Smith’s character (Hitch) is trying to coach Kevin James’ character (Albert) on how to finish out his upcoming first date. He is giving him pointers, one being that if his date fumbles with her keys at the door, it could mean she wants a kiss. So Hitch wants to see if Albert knows what to do – for a good night kiss. Hitch gives him the advice “you go 90 percent, and then wait for her to go 10%” which Albert then asks “wait for how long?” Hitch: “as long as it takes.” Albert leads in, Hitch is holding back to see if Albert will wait, and then Albert goes all the way and gives him a kiss. Hitch gets upset, and says “You go 90, I go 10 – you don’t go the whole 100%.” The Sales Analogy Kissing our prospective customers is not acceptable (just ask HR!). But the concept is the same. You don’t want to ever make 100% of the effort for your prospective customers. You don’t want to be the one who is doing all the work. Fundamentally, it is not good practice to want the deal more than the other person. When you go your 90, you need to wait – as long as it takes – for the prospect to go to their 10. And I would say that you want to go somewhere between 10-49, in reality. How Successful Sales Professionals Balance Effort Successful sales professionals know how far they have to go to meet the prospect where they are, while also knowing how much effort the prospect needs to put in to show they are committed. Where most salespeople get in trouble is they get desperate. They want the sale (kiss) more than the other person and they go the full 100%. Of course, persistence is important. And you won’t get what you don’t ask for (although…if you have followed me for any length of time, you will know I am very against having to ask for the sale). But you also have to ensure that your prospects actually want what you are selling. And they want it for their reasons and their motivations. They are driven to pursue your production option(s). They must go 10, 40, 60% of the way to you. The Pitfall of Chasing Your Prospect Just like courtship and relationships – if you find yourself chasing and one-sided-pursing the other person then it means you want it more than they do. It also means they own you. You are essentially begging them for the relationship – convincing, manipulating, begging, bribing, persuading your way forward. Which means they consciously and/or subconsciously know that they are in control. Because if they say no, you will keep pursuing and offering solutions. In sales – that looks like a salesperson who is calling, emailing, stalking a prospect – making offers, offering discounts and trials, and trying to find any way to make deal work. They are going 90-100% of the way for the prospect, not requiring them to go anywhere towards the agreement. This will end terribly. If they do decide to buy – taking the discount, free trial, taking the sale bait – they will not be happy (since they weren’t bought in for their reasons), they will look for reasons confirming why they didn’t really want to buy anyway, and they will know that they own you. Your company will have to convince them on a regular basis to stay in the relationship. The Right Balance for Customer Ownership You fundamentally need that prospective customer to come to you. Not 100% where you are just an Order Taker. But potentially 51% of the way – so they want it more than you. The more you can get them across that 50/50 threshold, the more they will be a satisfied customer. But remember – at 51/49 – they still need persuading, they still need to understand the value of your product for where they ultimately want to be in their life/business, and they still need your support. They lean in the right amount, you lean in the right amount = sales magic!
Show More
Share by: