CUTTER CONSULTING GROUP

[562] 5 Steps to Persuasive Selling, with Lamar Johnson from University of Texas

May 10, 2023

5 Steps to Persuasive Selling, with Lamar Johnson from University of Texas

Show Notes


What are some of the ways that can make you more persuasive in selling?


There must be a better perception of sales that people must see, and that is - sales is all about positive ethics, and solving problems in a productive way.


In this episode, Lamar Johnson from The University of Texas and I talk about the 5 Steps to Persuasive Selling.


Learn more about this topic and if you haven't yet, make sure to listen to the previous episode with Lamar about being Authentic, Honest, and Ethical.


Become a Certified Authentic Persuader


Get the ebooks to help you close more deals


Visit CutterConsultingGroup.com for more tips and get help


Follow Jason on LinkedIn


Or go to Jason’s HUB – www.JasonCutter.com





Lamar's Bio

Lamar is a 33 + year veteran of Procter & Gamble in Sales and Supply Chain. He returned to his alma mater to enable experiential learning opportunities for marketing and sales students at the McCombs School of Business. He is a founding member of the Professional Sales & Business Development Minor at UT Austin and leads corporate relationships for the program.


Lamar's Links

https://www.mccombs.utexas.edu/faculty-and-research/departments/marketing/programs/professional-sales-and-business-development-minor/

https://www.linkedin.com/in/lamar-johnson-1889026/



Further Sales/Research reading recommendations by Lamar:

• Chung, Doug J. (2021), “How to Transform from Selling Products to Selling Services,” Harvard Business Review, no. 2 (March-April): 48-52.

• Chung, Doug J., Byungyeon Kim and Niladri B. Syam (2020), “A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?,” Foundations and Trends® in Marketing 14, no. 1: 1-52.

• Chung, Doug J. (2015), “How to Really Motivate Salespeople,” Harvard Business Review, no. 4 (April): 54-61.


Share by: